7 Strategies for Turning eBay “Watchers” into “Buyers”

7 Strategies for Turning eBay “Watchers” into “Buyers”

eBay is one of the oldest online marketplaces. With millions of listings and a wide range of goods, it's not surprising that both sellers and buyers flock to this platform.

Before we talk about how to turn eBay "watchers" into “buyers”, let's make sure we understand what a "watcher" is. 

People who have clicked the "watch" button on your advertisement show that they are interested in it. 

It's like having someone look in your store window and show interest in one of your things. 

These people have already taken a big step toward buying, and your goal is to get them to take another step toward buying.

But how do you turn these people into real buyers? That's exactly what we'll talk about in this short but useful blog. So let's move on!

eBay Watchers are people who click the "Add to Watchlist" button on your ad to show that they are interested in it. These people have shown some interest, but they haven't said for sure that they're going to buy.

To turn them into paid customers, you need to know how they act!

You can attract customers to buy from you by sending them unique offers, providing outstanding customer service, and creating engaging listings with clear descriptions, photographs of high quality, and prices that are comparable to those of other sellers.

Through the "Send Offer" tool on eBay, you have the ability to communicate offers to viewers. As an incentive for customers to make a purchase from you, you may give them a price cut, provide free shipping, or think of something else.

Note: Maintain an approachable and professional tone in your communications with them while also being open to their inquiries, providing further information when necessary, and keeping a positive attitude.

Why is it so important to put "watchers" into the "buyers" category?

Your sales will increase as a result of converting watchers into buyers, which will also help you create a positive reputation as a seller and potentially boost your eBay rating, which will result in more people seeing your listings.

Here are 7 Strategies for Turning eBay “Watchers” into "buyers"

Strategy 1: Improve the title of your listing

The title of your offering is one of the first things people see when they look at eBay. It's important that this title be both clear and interesting. Here's how it works:

Use Keywords: Include important keywords that people searching for your product might use. Think about what they would put into the search bar, and work those words into the title in a natural way.

Highlight Benefits: Don't just list your product's features; instead, focus on what it can do for people. For example, if you're selling a smartphone, you could talk about how great the camera is and how it takes beautiful pictures.

Create Urgency: Make people feel like they need to act quickly by using words like "Limited Time Offer" or "Hurry, Don't Miss Out."

Strategy 2: Write great descriptions of your products

Where you can really shine is in the way you describe your offering. Give all the information you need, and then some:

Specifications: Don't leave any room for confusion. Include information like size, color, model, and anything else that is important.

Tell a Story: Get people interested in your product by sharing a story about it. Tell them how it will help them solve a problem or make their lives better.

Address Concerns: Think of questions or worries that people might have and answer them in your statement. This shows that you're responsible and quick to act.

Specifications: Don't leave any room for confusion. Include information like size, color, model, and anything else that is important.

Strategy 3: Photos and videos that catch people's eyes

If a picture is worth a thousand words, it can also be worth a thousand sales on eBay. Spend time making photos and videos of your goods that are of high quality.

Multiple Angles: Show your product from a variety of perspectives to give viewers a more well-rounded impression of what it is you're selling.

Use Natural Light: If at all possible, take your photographs outdoors and make use of the natural light. Your product's genuine colors and intricate nuances are highlighted as a result of this.

Show Use: Create a video, if necessary, showing how your product should be used, and upload it to your website. This has the potential to be an effective sales tool.

Strategy 4: Offering Prices That Are Competitive

For a great many purchasers, consideration of cost plays an important part in the choice-making process. Make sure that your prices are comparable to those of other businesses operating in your field.

Conduct research on your rivals: Take a look at how much other products that are comparable to yours are selling for, and then change your price accordingly.

Consider  Providing Discounts: One strategy for encouraging viewers to make a purchase from your store is to provide discounts to viewers.

Free Shipping: If at all possible, either offer free shipping or factor the cost of shipping into the price of the product. A large number of buyers value this convenience.

Strategy 5: Communicate in a personal way

Once someone has looked at your ad, it's a chance to get to know them. Send personalized texts to people who are watching:

Say Thanks: Send a nice message thanking them for watching your item and letting them know how excited you are to help them make a purchase.

Answer Questions: Encourage viewers to get in touch with you with any queries they might have and answer their inquiries. Your responses should always be timely and helpful.

Give More Information: Give further Information To Help Build Trust In Your Product Or Brand Give further information about your product or brand to potential customers.

Strategy 6: Offers That Are Only Available For A Limited Time

By giving specials that are only available for a short time, you can generate a sense of both urgency and exclusivity:

Flash Sales: Run Time-Limited Discounts and Flash Deals You can run time-limited discounts and flash deals specifically for your watchers.

Bundle Deals: Provide customers who decide to make a purchase with the opportunity to purchase combined packages at a reduced cost.

Countdowns: Make use of countdown timers in order to indicate the amount of time that is left on special offers.

Strategy 7: Encouragement in the Form of Reviews and Feedback

On eBay, positive feedback and reviews are worth their weight in gold. After making a purchase, it is important to encourage customers to provide comments and reviews.

Ask for feedback: Once a customer has gotten their goods and is satisfied with their purchase, you should request feedback from them in a polite manner.

Offer Incentives: In exchange for writing a review, it may be beneficial to offer a little monetary incentive, such as a discount on the customer's subsequent purchase.

Respond to reviews: Engage with Your Customers by Responding to Their evaluations Regardless of whether their evaluations are positive or negative, you should always respond to them. Demonstrate that you respect the worth of their input.

Can I advertise my eBay offering somewhere other than eBay to get viewers?

Yes, you may, in fact, use internet channels such as social media, email marketing, and others to increase the number of people who watch your eBay listings and generate traffic to your storefront.

How do I keep track of how well my methods for converting viewers work?

eBay gives information on the number of people who have added a listing to their Watchlist, as well as the number of views and transactions. Utilizing this information, you will be able to evaluate the results of your plans and make improvements as necessary.

Don't forget to follow eBay's rules about how to communicate and make offers. Don't send too many messages to Watchers, and make sure your deals follow eBay's rules.

You might also be interested in reading this blog post: "What Kinds of Things Do Top Sellers on eBay Sell?" We've put it together for you.

Remember that these strategies are important, but they are only a small part of the whole.

Getting eBay viewers to buy is a multi-step process that includes optimizing your ad, getting potential buyers interested, and making shopping as easy as possible. By using these tips, you can increase your chances of making those interested people who are just looking into happy buyers.

For long-term success in eBay selling, you need to be consistent and keep getting better. You need to keep an eye on your performance, adjust to changes in the market, and improve your strategy to stay ahead.

If you've found this blog post informative, consider exploring our website, selleruniverse.com, for a wealth of additional resources on similar topics. Additionally, if you're interested in video content related to e-commerce and online business, don't forget to check out our YouTube channel. To stay updated with the latest insights and updates, we encourage you to subscribe to our newsletter.

Related Topics; Buying and Flipping It Back on eBay


Should I lower the price of my item to get people who have been looking at it to buy it?

Putting down the price can work, but it's not the only thing you can do. Watchers can be convinced to make a purchase if packages, discounts, or exclusive deals are offered to them.

Back to blog