Amazon Pay Online Payment Service

Imagine finding an interesting item in an unfamiliar online store. As you read its description, you become convinced it's worth buying. But just as you're about to check out, you realize that the store doesn't support your preferred payment method. Worse still, the available options have a reputation for being unreliable and risky. What would you do?

A savvy shopper would quickly exit that store and look for similar listings elsewhere. As a merchant, this is a sure-fire way to lose customers. And it doesn't stop there. If the customer you lose happens to have a massive social media presence, their negative impression could have far-reaching consequences for your store once shared publicly.

Offering a variety of secure payment methods, such as Amazon Pay, helps prevent cart abandonment and chargebacks. In this guide, we'll explore Amazon Pay's unique features and why you should highlight this app on your checkout page. We will also provide step-by-step instructions on seamlessly integrating it into your online store.

What is Amazon Pay?

Amazon Pay makes online shopping easier and safer by allowing you to use your Amazon account to make payments on other websites. With your payment and shipping details already saved, you can quickly and securely check out at various online retailers. You can also use voice commands with Amazon Alexa and benefit from Amazon's trusted consumer protection policies.

What makes Amazon Pay appealing to both consumers and merchants?


With a plethora of payment options available, you might be curious why Amazon Pay is a top choice for both consumers and merchants. The answer is simple—it's all to do with its features and functionality.


  • Since Amazon Pay uses the payment and shipping information already stored in your Amazon account, you don't have to enter these details whenever you shop on different websites. This can make the checkout process much faster and easier.


  • Amazon Pay benefits from Amazon's advanced security systems. It keeps your financial information private from third-party sellers and protects your purchases with Amazon's A-to-z Guarantee.


  • Amazon is a well-established and trusted brand. Amazon Pay might give you more confidence, especially when shopping from lesser-known online retailers.


  • Many e-commerce sites accept Amazon Pay, which means you can use it across a wide range of shopping platforms without setting up multiple accounts and payment methods.


  • If you have an Alexa-enabled device, Amazon Pay allows you to make purchases using voice commands, which can be a convenient feature when you want to shop hands-free.


Account Settings to Verify Before Launching Amazon Pay


Opening an Amazon Pay merchant account can be tricky, especially since it involves linking multiple accounts within Amazon's system. To ensure a smooth launch, here are some critical steps to prepare.


  1. Verify if a bank account has been added to receive disbursements. To do this, log in to your Seller Central account, go to Settings, select Account Info, and click "Deposit Methods."


  1. Check if the credit card on file is up-to-date. Amazon requires sellers to have a credit card and a bank account to receive funds.


  1. If other people have access to your Seller Central account, you must ensure that the correct permissions are set up.


  1. Update your customer service contact details. Customers will receive an email with your email address and phone number whenever they place an order. You want those details to be accurate and fully functioning.


  1. Verify if your tax information status is active. Your Amazon Pay account will remain inactive unless Amazon can validate your tax details.


  1. Upload a clear, updated company logo so that it appears on the sign-in and consent screen when buyers sign in to your website through Amazon Pay.


  1. Verify if your website has been added in the allowed JavaScript origins and return URLs sections to ensure integration will work correctly.


How to Register for an Amazon Pay Merchant Account


Now that your Seller Central account is ready, it's time to sign up for an Amazon Pay merchant account. Here's a step-by-step guide.


Step 1: Prepare the necessary information and documents.


Amazon Pay is available for merchants with a US presence. This means you must have an established online store that targets the US market. To ensure your registration goes smoothly, prepare the following information and documents:


  1. A credit card issued by a US-based bank
  2. Checking account and routing number issued by a US-based bank
  3. Business Taxpayer ID, EIN, or Social Security Number
  4. US-based phone number
  5. US business address


Step 2: Sign up for an Amazon Pay account.


Go to and click "Register" in the top right corner. Then, under "Get Started with Pay," open the drop-down menu and select the e-commerce provider you're working with (i.e., Shopify, WooCommerce, or Magento). Fill in the rest of the form and click “Continue.”


You'll be taken to the login page, where you will use your existing Seller Central information to create an Amazon Pay merchant account. If you don't have a Seller Central account yet, you can create a new one.


On the Merchant Registration page, fill in all the required business details, including your Amazon business name, website URL, category, annual sales volume, and address. Review Amazon Pay's terms and conditions and click "Confirm."


Next, fill in your tax information. Select your business classification, and depending on your choice, you may need to provide your name or your business name as it appears on your tax documents. Complete the rest of the form and hit "Confirm tax info."


Under Payment Info, enter your credit card details. Like your tax info, you can skip this part and finish it in your Seller Central account. Just make sure to do it immediately to avoid delays in fund disbursements. If you want to complete it now, click "Confirm Payment Info" below.


Step 3: Integrate your website with Amazon Pay.


The fourth step in the Amazon Pay setup is integrating your Amazon Pay with your website. Enter your website's URL and its corresponding privacy policy URL. Then, click "Next." 


Important: Just because your Amazon Pay is synced with your off-platform store doesn't mean it's already available as a payment method. To make it available, click "Go to Integration Central," which will appear on the next page, and follow the instructions.


Common Issues with Amazon Pay


While Amazon Pay generally provides a smooth and reliable payment experience, users may encounter some common issues.


  • Occasionally, there may be delays in processing payments, resulting in longer-than-expected transaction times. 


  • Some users may experience difficulties with account verification, mainly if the information provided is inconsistent or if additional documentation is required to confirm identity or business details.


  • Integrating Amazon Pay with e-commerce platforms or websites can sometimes present technical challenges, especially for users with limited technical expertise. 


  • While Amazon Pay offers purchase protection and a dispute resolution process, processing refunds can sometimes be slower than expected. 


  • Users may encounter challenges when seeking assistance from Amazon Pay customer service. Response times may vary, and resolving complex issues may require multiple interactions with support representatives.


  • Amazon Pay may not be compatible with all e-commerce platforms or websites, limiting its availability for some users. Additionally, compatibility issues with specific browsers or devices may impact the user experience.


  • Amazon Pay may not be available in all countries or regions, restricting its use for users outside of supported areas.


  • While Amazon Pay does not charge monthly fees, transaction fees may apply, impacting merchants' profitability, especially for high-volume transactions.


How to Maximize Your Profit Using Amazon Pay


Adding Amazon Pay to your payment methods is guaranteed to boost your conversions, but there are a few things you can do to make the most of its massive profit potential. Consider the following strategies:


  1. Streamline the checkout process by integrating Amazon Pay prominently on your website. Ensure the payment button is visible and accessible to enhance user experience and reduce cart abandonment.


  1. Leverage the trust and recognition of the Amazon brand. Highlight the security and convenience of using Amazon Pay to reassure your customers and increase conversion rates.


  1. Since a significant amount of shopping is done on mobile devices, ensure that Amazon Pay works seamlessly on mobile platforms. A smooth mobile payment experience can significantly improve customer satisfaction and sales.


  1. Actively promote Amazon Pay as a preferred payment method. To encourage its use, consider offering special promotions or discounts to customers who choose Amazon Pay.


  1. Stay updated with Amazon's security requirements and compliance guidelines. Ensuring that your payment processes are secure and up-to-date helps prevent fraud and builds customer trust.


  1. Collect and analyze customer feedback, specifically about their experiences with Amazon Pay. Use this data to make any necessary adjustments to improve the service.


Add Amazon Pay Online Payment Service to Your Store Now!


Using Amazon Pay can transform your online store into a user-friendly and trusted place to shop. By allowing customers to pay with their Amazon accounts, you make shopping simpler and more attractive, which can lead to fewer abandoned carts. This payment method not only increases customer satisfaction but also helps your store stand out.


To get the most out of Amazon Pay, make sure it's easy to find and use at checkout. This attracts both existing Amazon customers and new shoppers, enhancing sales and loyalty, which is essential for thriving in the competitive online market.