Free Courses for Online Sellers

As Benjamin Franklin famously said, "An investment in knowledge pays the best interest." I couldn't agree more, but let's be honest—education often comes with a hefty price tag. Especially when it comes to upskilling in e-commerce, online course costs can range from $20 to $5,000, depending on the instructor and the topics covered.


Fortunately, there are still many high-quality, free online e-commerce courses available. These aren't just basic tutorials on things you already know; many of them cover advanced topics that can really elevate your game. However, finding these free gems can be a challenge.


To make things easier, I’ve done the legwork for you and compiled a simple list of premium free online courses for online sellers. I've also included links to each course so you can easily access more details and choose the one that suits your needs best.


Fundamentals of Digital Marketing by Google’s Digital Garage


Digital marketing is the lifeblood of your business. It’s one of the first things you need to master once your online store goes live, and this free online course from Google’s Digital Garage is the perfect stepping stone.


This course covers 26 modules, including website fundamentals, SEO, social media marketing, and web analytics, and takes about 40 hours to complete. It also includes video tutorials, text content, and quizzes to enhance your learning experience.


Each module is expertly crafted by Google professionals, ensuring high-quality, up-to-date information and practical skills you can apply immediately. Upon completing the course, you’ll earn a certificate, which is excellent if you’re planning to offer relevant services on the side.


Beyond its comprehensive coverage and flexible structure, another highlight of this course is its interactive features, such as a community forum and expert support. This means you’re not learning alone, although only you and the proctor have access to your scores and progress report.


Check out the course here.


Inbound Marketing Course by HubSpot Academy


Inbound marketing is key to establishing yourself as an authority in your niche and building a loyal, long-term customer base. This free HubSpot course, which takes about 4 hours, will show you how. It covers everything from creating engaging content and using social media to optimizing conversion rates and nurturing leads.


Like other online courses, this one has quizzes, practical exercises, and real-life case studies. HubSpot keeps the content up-to-date with the latest tips and tricks. What I love about this course is its simplicity—HubSpot cuts out the fluff and gets straight to the point with essential lessons and effective strategies. You'll learn exactly what you need to know and what truly works.


Check out the course here.


Free Online Courses by Meta


Meta Blueprint offers free online courses to help you master digital marketing on Facebook, Instagram, and other Meta platforms. I didn't pick out a specific course because they come bundled together. The courses are interconnected, so cherry-picking wouldn’t make sense—you need the whole package to really get the hang of it.


These self-paced courses cover topics like campaign optimization, content creation, audience engagement, and advertising tools, with interactive content such as quizzes and video tutorials to enhance learning.


What makes Meta Blueprint special is its comprehensive curriculum tailored to different roles, including marketers, small business owners, and developers. Courses like "Getting Started with Facebook and Instagram" and "Facebook Ads Manager" provide hands-on tips and real-world examples. While the courses are free, Meta Blueprint also offers certification programs for a fee to prove your marketing skills.


For online sellers, Meta Blueprint is a game-changer. It helps you improve your marketing efforts on Meta platforms, stay updated with the latest trends, and boost your professional credibility with Meta certifications. Getting started is easy—just sign up for a free account, browse the courses, and start learning at your own pace.


Check out the course here.


Diploma in E-Business by Alison


Are you thinking about dipping your toes into the complex world of online business? This free online course can be your launchpad. It covers all the essentials like digital marketing, web design, social media marketing, and online advertising. The course is designed to take about 10-15 hours, but you can go at your own pace—no need to rush like a mad hatter.


And the best part? It's free, so you can gain all this valuable knowledge without spending a dime. Once you complete the course, you'll earn a diploma certification from Alison that you can proudly add to your resume or LinkedIn profile.


Whether you're an entrepreneur wanting to start an online business, a small business owner looking to boost your digital presence, or just curious about e-business, this course is a goldmine of information. Enrolling is easy—just sign up on the Alison website and start learning. It's a fantastic way to get up to speed on the ins and outs of e-business without breaking the bank.


Check out the course here.


Dropshipping 101: Build Your First Online Store by Shopify Academy


Shopify has once again shown it's willing to pull out all the stops to help its clients succeed. They've made a course available for free that would cost a fortune elsewhere. This course, which you can complete in a few weeks at your own pace, covers everything you need to know about setting up a Shopify store, finding reliable suppliers, marketing your products, and scaling your business.


It's perfect for aspiring entrepreneurs, small business owners, and anyone interested in dropshipping. With expert instruction and interactive learning methods, you'll gain practical knowledge and hands-on experience. Plus, you'll learn about the different tools needed to navigate and automate dropshipping.


What makes this course stand out is its Shopify-specific focus and the community support it offers. You'll not only master Shopify's features but also connect with a network of fellow learners and experts. "Dropshipping 101" is your gateway to starting a thriving dropshipping business, all without spending a dime.


Check out the course here.


Getting Started on Amazon by Amazon Seller University


Amazon Seller University’s “Getting Started on Amazon” isn’t your typical online course. It’s a treasure trove of resources to help you learn everything about selling on Amazon. If you’re planning to set up an Amazon store, this is your go-to starting point.


The course covers all the basics of running an Amazon business, from setting up your account to managing inventory and fulfilling orders. You’ll learn how to create product listings, set prices, and keep your stock in check.


You'll get practical advice through video tutorials, written guides, and webinars hosted by Amazon experts. There are tips on customer service, handling returns, and using Amazon’s advertising tools to boost your product’s visibility.


Whether you’re new to selling or have some experience, the course is self-paced, so you can learn at your own rhythm. Just head over to Amazon Seller University to dive into the resources and get a guided tour of selling on one of the largest online marketplaces.


Check out the course here.


Entrepreneurial Marketing by MIT OpenCourseWare


For those who don't know, the Massachusetts Institute of Technology has created MIT OpenCourseWare, offering free and open educational resources for everyone. Among these are full courses on entrepreneurship, including one I highly recommend: Entrepreneurial Marketing.


If you're looking to dive into complex topics like market research, customer acquisition, and crafting marketing plans on a tight budget, this online course is perfect for you. You'll learn to spot market opportunities, understand customer needs, and conduct competitive analysis.


The course also covers how to develop a strong value proposition, effectively position your products, and use cost-effective marketing strategies. Plus, you'll explore sales channels, branding, and communication. With practical assignments and curated readings, it’s a comprehensive guide to entrepreneurial marketing.


By the end, you'll have strategies tailored for new ventures. Whether you're building a customer base or trying to stand out in the market, this course offers valuable insights from MIT. It's a fantastic resource for boosting your marketing skills and growing your online business.


Check out the course here.


E-commerce Strategy for Small Businesses by Skillshare


This Skillshare course is perfect for anyone looking to start or improve their online store. It covers everything from picking a niche and setting up your store to marketing and expanding. You'll get practical tips on SEO, social media marketing, inventory management, and customer service.


What makes this course stand out is its hands-on approach, using real-world case studies and projects. You can learn at your own pace, which is great for busy entrepreneurs. Plus, you’ll be part of a supportive community of learners and instructors for advice and encouragement.


While Skillshare access isn’t free, you can complete this course during the trial period. You can also explore other free courses on the platform to boost your e-commerce knowledge before launching your brand on any marketplace.


Check out the course here.


Etsy Seller Handbook by Etsy


Just like “Getting Started on Amazon,” the Etsy Seller Handbook isn’t exactly an online course, but it's a must-have for anyone looking to start or improve their Etsy shop. It covers everything from setting up your shop, branding, and listing items to writing great descriptions. You'll find detailed lessons on product photography and pricing strategies, making it easy to create a standout shop.


The handbook also dives into marketing and customer service, offering tips on using social media, optimizing listings, and advertising. You'll learn how to keep your customers happy and coming back for more with practical advice on handling inquiries and getting great reviews.


Plus, it covers legal and financial aspects like taxes and compliance, and offers tips on scaling your business. Best of all, it's free and regularly updated, giving you the tools you need to become a top seller on Etsy.


Check out the course here.


Evaluate E-Commerce Models by Cloud Assess


Cloud Assess offers this free course to help you pick the best e-commerce model for your business. Whether you're an entrepreneur, e-commerce pro, or just starting out in the industry, it covers all the bases like B2B, B2C, C2C, and B2G. You'll learn to evaluate these models based on market potential, scalability, and operational needs through interactive modules, video lectures, and real-world case studies.


If you're looking to hit the ground running and grow your online business, this course is perfect for you. With a flexible online format, you can complete it in a few weeks or stretch it out over a few months, depending on your schedule. It dives into key topics like different e-commerce models, evaluation metrics, risk assessment, and strategic planning, along with practical exercises and assessments to help you really grasp the concepts.


When you finish, you'll get a certificate from Cloud Assess, which will boost your credentials in the e-commerce field. This practical approach and industry-recognized certification make it a smart move for anyone serious about mastering e-commerce strategies and thriving in the digital marketplace.


Check out the course here.


Upgrade Your E-Business Skills at Zero Cost with Free Online Courses


Ready to learn something new and elevate your knowledge? Not so fast. There are a few things you must consider first. When choosing a free online course, look for reputable sources like industry leaders or well-known educational platforms. Check reviews to see past learners' experiences and ensure the course covers relevant topics like SEO, social media marketing, and e-commerce strategies.


Be aware of the risks. Some free courses may lack depth, be outdated, or try to upsell expensive programs. Verify the credibility of the content and instructors to avoid wasting time on low-quality courses. Do your homework to ensure you're getting valuable and current information.