Podcasts for Online Sellers

From 1.75 million in 2021, there are now over 4.2 million podcasts globally across all genres. That’s a staggering 33.89% growth in just a span of three years.


There could be more if we include those uploaded outside of Spotify, YouTube, Apple Podcasts, and other major podcast hubs.


What’s driving this growth? –The consumers’ increasing appetite for knowledge and self-improvement.


A survey revealed that 58% of Americans feel pressured to enhance their skills due to economic challenges and inflation. In fact, 84% of Americans have already started learning new skills, such as languages and digital applications, to gain an edge in their careers.


Besides online courses and blog posts, many eager learners rely on podcasts for upskilling. Podcasts offer valuable information on a wide range of topics, from news and entertainment to business and technology. They often feature industry experts who provide up-to-date and actionable advice.


The main drawback of hosting a podcast is that anyone can do it, making it hard for audiences to find reliable channels to subscribe to. Many podcast hosts are only in it for the money and bring little value to their listeners.


Especially if you’re a new online seller seeking to expand your e-commerce knowledge, finding the right podcasts can feel like searching for a needle in a haystack.


That’s why I put together this list of the 10 podcasts for online sellers that I follow to help you save time and energy. Many of the strategies fueling my successful online businesses come straight from the insights I gain from these podcasts.


The Smart Passive Income Podcast


Pat Flynn, the host of this straight-shooting podcast, is your go-to guy for practical ideas on passive income. He’s one of those guys who left their high-paying jobs and risked it all to become a full-time entrepreneur. He’s the real deal.


In his podcast, Pat tackles everything you need to know about building and scaling online businesses—think content marketing, affiliate marketing, e-commerce, podcasting, blogging, and creating digital products. It’s a rich resource for anyone tired of living paycheck to paycheck.


What I like about Pat is that he and his guests speak from experience and keep it real. They’re not ashamed to share their failures as long as their listeners learn from them. Pat’s relatable and authentic perspective will keep you in rapt attention.


Ecommerce Influence


This podcast is my absolute favorite when it comes to e-commerce marketing, scaling strategies, and business optimization. Hosted by two seasoned entrepreneurs, Austin Brawner and Andrew Foxwell, each episode feels incredibly insightful. It’s like getting twice the wisdom in one fell swoop!


What really got me hooked on Ecommerce Influence was an episode about customer acquisition, which I was struggling with at the time. Since then, I haven't missed a single episode. The actionable strategies they shared and the recommended channels became the springboard to the success of my three online stores.


With Brauner's expertise in scaling e-commerce businesses and Foxwell's deep knowledge of social media marketing, especially Facebook Ads, this podcast offers a fantastic blend of perspectives. By tuning in, you'll gain the foundational knowledge needed to take your business to the next level.


Ecommerce Fuel


Here’s another must-listen podcast, especially if you’re aiming to scale to a six- or seven-figure e-commerce business within a few years. It’s packed with practical tips on everything, from optimizing your marketing campaigns and improving customer retention to exploring new sales channels, all of which are proven to drive real results.


This podcast is hosted by one of the top e-commerce gurus of our time, Andrew Youderian. He's built and sold multiple online businesses, so he knows the ropes and has plenty of practical advice to share with his audience.


What keeps me coming back to his channels is that every episode is loaded with insights and experiences from his network of high-revenue e-commerce store owners. Plus, they break down complex topics and dish out an endless supply of info on the latest trends, technologies, and innovations in the e-commerce world.


The My Wife Quit Her Job Podcast


Steve Chou is an accomplished entrepreneur and a well-known figure in the e-commerce community. He and his wife left their 9-to-5 jobs and built several thriving online businesses. On top of that, Steve runs the popular blog "My Wife Quit Her Job," where he shares practical tips and strategies on e-commerce and entrepreneurship.


His podcast is a cut above his other content formats because you get to hear his voice and catch those valuable insights that don't always make it into his blog posts. What I love about Steve is how naturally he connects with his audience, sharing real-life examples, actionable tips, and inspiring stories. He's easy to listen to and incredibly likable.


In addition to offering detailed tips on starting and managing an e-commerce business, you'll also get practical advice on balancing work and life and achieving financial freedom. Whenever I feel overwhelmed or on the verge of burnout, I rewatch his episodes for a much-needed boost.


Nerd Marketing


If you're tired of podcasts that are loaded with opinions and hard-to-check advice, why not give Nerd Marketing a try? This podcast cuts through the noise with data-driven marketing strategies and clever e-commerce growth hacks. It's a real game-changer for anyone looking to boost their online business!


Drew Sanocki, the brain behind the podcast, emphasizes the importance of making marketing decisions based on data, not just gut feelings. He’s all about digging into customer behavior, keeping an eye on those key performance indicators (KPIs), and using cutting-edge marketing strategies to boost your return on investment (ROI).


You might feel like you're drowning in information with all the data packed into each episode. The trick is to catch the main points first and review the details later. What makes this podcast interesting is that Drew often includes discussions of marketing experiments. He doesn't just talk about the wins; he also digs into the flops, giving you a chance to learn from both the hits and the misses.


EcomCrew Podcast


Mike Jackness and Dave Bryant, seasoned entrepreneurs, have teamed up to create a podcast that’s a must-listen for anyone looking to start or grow their business on platforms like Amazon, eBay, and Alibaba.


They share real-world examples through case studies and personal stories, breaking down key concepts and strategies into easy-to-digest bites. This friendly approach offers listeners a deep dive into the secrets of e-commerce success, showcasing tactics that really work.


Like other top podcasts, the hosts chat with industry experts, successful entrepreneurs, and thought leaders. These interviews provide fresh insights, innovative ideas, and top-notch advice on everything e-commerce.


Ecommerce Minute


As a business owner, your day is jam-packed, and sometimes squeezing in time for podcasts just isn't feasible. But here's a gem for you: Ecommerce Minute. This podcast stands out because its episodes are short and sweet, usually just 5-10 minutes.


One of the best parts about Ecommerce Minute is its daily episodes. Unlike many podcasts that come out weekly or bi-weekly, this one gives you fresh content every single day. This way, you're always in the loop with the latest and greatest information.


Even though the episodes are bite-sized, they’re loaded with valuable insights—no fluff, just the good stuff. You get the key takeaways quickly, something I wish more podcasts would emulate.


The McKinsey on Start-ups Podcast


If you're just starting out and want something light and beginner-friendly, The McKinsey on Start-ups Podcast is a great choice. Unlike many podcasts that cover a wide range of topics, this one focuses specifically on the start-up and innovation scene.


I really enjoy listening to Daniel Eisenberg's witty and practical take on e-commerce. His interviews are spot-on, as he cleverly crafts his questions to get the best insights from his guests. Plus, he's not shy about correcting any misleading or unhelpful ideas.


I hope Daniel also finds time to create a podcast for established businesses struggling to grow. There's a huge market for that, too. Given how well he runs his current podcast and the valuable information he shares, I believe he could offer some really helpful advice.


The Fizzle Show


This podcast is a goldmine for independent online business owners and entrepreneurs. It features three awesome hosts—Corbett Barr, Chase Reeves, and Steph Crowder.


Corbett is the go-to guy for building and scaling online businesses. Chase brings a creative flair to business strategies and marketing, making it all sound super engaging. Steph is all about productivity and actionable tips, thanks to her background in business coaching.


The Fizzle Show is more than just a podcast; it's part of the Fizzle community. This includes a membership platform with courses, forums, and extra resources for entrepreneurs, giving listeners a chance to connect and learn beyond the episodes.


What really hooks me is the entertaining vibe. The hosts keep things light and relaxed, making guests feel at ease even when they address the challenging issues.


Shopify Masters


If you're looking to build your online store on Shopify but don't know where to begin, this podcast should be your go-to resource. Hosted by Felix Thea, a seasoned Shopify store owner, it’s packed with valuable insights. Felix brings on guests who have firsthand experience with Shopify, making each episode incredibly informative.


The show kicks off on a light note, covering the basics of setting up and managing a Shopify store. Then, it dives into specific topics like pricing strategies, inventory management, and website optimization. Felix keeps the conversation lively and engaging, giving each guest plenty of time to share their expertise.


While the podcast mainly targets Shopify users, it also covers broader topics that complement and enhance Shopify advice. The stories of overcoming challenges provide inspiration and motivation, making this podcast truly one of a kind.


Ready to Level Up Your E-commerce Game?


It pays to be well-informed, and with podcasts like the ones listed above, getting access to information has never been easier. Don’t miss out on the chance to boost your knowledge and skills, especially with so many free resources available. They can help you grow both personally and professionally, especially if you’re an aspiring online business owner.


Got any other great podcast recommendations that aren't on my list? Let me know, and I’ll check them out and write about them in a future article.