Sourcing Products from

B-Stock is a B2B marketplace for liquidation products. These are products that businesses sell off quickly at reduced prices. Examples are customer returns, overstock, shelf-pulls, and closeouts.


If you’re looking for new additions to your inventory that offer bigger profit margins, this is where you should source them from.


Is it legit? How diverse are its product categories? What are the dos and don’ts when sourcing products from this platform?


This guide will address these questions and provide a roadmap for securing top-quality products while avoiding scams. I'll also reveal my personal strategies for finding reliable suppliers.


Let’s get started!


Why, not other platforms?


B-Stock was founded in 2008 by Howard Rosenberg, a former eBay executive, and his colleagues. I don’t know about you, but I’d trust a platform run by e-commerce experts, not just out-of-touch executives.


Unlike other liquidation marketplaces, B-Stock has a relatively small customer base, with an average of 15,000 new monthly visitors. This low traffic means you can often secure high-quality products at more competitive bids.


By high-quality products, I mean inventory from auction portals for major retailers, such as Amazon, Walmart, and Target. You can also choose from diverse categories, including electronics, apparel, home goods, sports and outdoors, health and beauty, and more.


All products on B-Stock are auctioned off, and even with this format, the final prices are usually lower than those of fixed-price listings.


The cherry on top? B-Stock verifies its sellers to ensure you are dealing with reputable companies, reducing the risk of fraud.


How to Source Products from

You need to register as a business buyer to access the multiple liquidation stores and bid on auctions on B-Stock. Here's a step-by-step guide:


  • Go to
  • Navigate to “Marketplace,” select the storefront you want to explore, and click "See Auctions."
  • Click “Apply Now” and fill in your personal and business information.
  • Upload necessary documents, such as your resale certificate, for verification.
  • Wait for B-Stock to verify your account, which can take a few business days.
  • Once your account is verified, log in to the B-Stock platform.
  • Explore the various marketplaces available, segmented by different retailers and product categories (e.g., electronics, apparel, home goods).
  • Filter your product search by category, condition, and location.
  • Carefully read the product listings and check the lot details.
  • Look at the provided photos to assess the condition and quality of the products.
  • Enter your bid amount for the desired lot. Set a maximum bid, and the system will automatically bid up to that limit for you. You can raise your bid if needed to stay competitive.
  • If you win the auction, you will receive a notification from B-Stock.
  • Follow the instructions to complete the payment. B-Stock typically requires payment within a specified timeframe.
  • Depending on the listing, you may need to arrange your own shipping or use B-Stock's shipping services.
  • Ensure you understand the shipping terms and costs before bidding.
  • Track the shipment and prepare to receive the inventory at your specified location.
  • Inspect the received products to ensure they match the listing details.
  • If there are any issues with the received products (e.g., condition not as described), contact B-Stock customer support to resolve the matter.


Dos and Don’ts When Bidding on Supply


Whether you're new to pallet-buying or a seasoned pro, following some key dos and don'ts can greatly increase your success and help you avoid common mistakes. I've learned some of these lessons the hard way while testing the platform, and now I'm sharing them with you to make your journey smoother.


The first "do" is to conduct thorough research. It may sound basic, but many beginners overlook it. Research the resale value of items you're interested in to avoid overbidding. Before placing a bid, carefully check the lot descriptions, quantities, item conditions, and any additional terms specified by the seller. Doing your homework can make all the difference.


Next, DO set a budget, including a maximum bid, and stick to it. To maximize my profit, I always factor in shipping, taxes, and any other potential fees when calculating my budget. This careful planning ensures I get the best returns on my investment.


Another thing you should do is regularly check your bids, especially as the auction end time approaches, to adjust your strategy if needed. B-Stock's maximum bid feature lets you set a limit and automatically bids for you, keeping you competitive without constant monitoring. This makes it easier to win auctions and secure great deals.


Verifying the seller's reputation should also be on your to-DO list, especially if you’re exploring liquidation products for the first time. Look at the seller's ratings and reviews to ensure you are dealing with a reputable source. Understand the seller’s return and shipping policies before placing a bid.


Lastly, inspect the items as soon as they arrive to verify that they match the description and condition stated in the listing. What I like about B-Stock is that its terms and conditions allow buyers to dispute issues or discrepancies with their received products. Once certain conditions are met, you can get a partial refund, a replacement with a similar product, or a return for a full refund.


What are the things you shouldn’t do?


Let’s start with your buying behavior or habits—don’t bid on impulse. This mistake often leads to overspending and buying items you don’t need or won’t profit from.


Don't assume that lots from the same seller or category are of equal value or condition. Each lot can vary widely since suppliers may focus on specific types of liquidation products. For example, shelf-pulls and closeouts are expected to be of better quality than open boxes and customer returns.


Neglecting post-auction follow-up is another big no-no when sourcing liquidation products from B-Stock. Sellers on the platform take promptness seriously and track buyers with a history of late payments. Also, delayed payments could result in penalties or cancellation of the sale.


How safe is for retailers?


We've all heard stories where buyers end up paying more for shipping and hidden fees than for the pallet itself, or face significant delays that cause them to miss target listing and promotion dates. Those aren’t experiences you want to have on the platform.


So, the question is, is B-Stock safe for retailers like you? is generally safe for buyers, but as with any online marketplace, you need to do your due diligence to minimize risks. A Trustpilot rating of 3.4 out of 5 stars indicates some buyers aren't fully satisfied with the services they get, but it doesn't mean the platform isn't safe.


There are several reasons I believe B-Stock is one of the best online liquidation platforms for retailers of all sizes. One is its solid portfolio of reputable partner suppliers. If you explore the marketplaces it hosts, you’ll find big names such as Costco, Samsung, Home Depot, and GameStop. These brands have their own quality control and assurance, which adds a layer of protection for buyers.


Another reason is its transparency in listings. B-Stock requires its sellers to provide as much accurate and honest information about their products as possible. This includes conditions, quantities, and clear photos. If you have issues with certain listings, you can contact customer support anytime and get answers.


Transactions are very secure, too. Besides its strict verification process to ensure that only legitimate businesses participate, it also uses safe payment gateways to process transactions, protecting your financial information.


You’re also allowed to leave honest feedback and ratings for sellers, which often decide their fate on the platform. This compels sellers to improve the quality of their products and services, promoting accountability and trust within the community. 


How to Find High-Quality Products on

Now, let’s dive into the most crucial aspect of product sourcing—finding winning products. Here’s my proven, step-by-step strategy:


  1. Familiarize yourself with product conditions: Sellers categorize their listings as new, refurbished, customer returns, shelf-pulls, or salvage. Each category has specific conditions that you need to understand to set realistic expectations.


  1. Use filters: This is often overlooked by new sellers. While a standard search shows popular listings, advanced filters help you narrow down results to find exactly what you need. Utilize specific keywords to refine your search even further.


  1. Check seller ratings and feedback: See what previous customers say about the sellers and their products. Focus on detailed reviews, especially those that aren't all positive, for a more accurate picture of what to expect.


  1. Examine listings closely: Pay attention to product descriptions, including condition, quantity, and any defects. Carefully inspect the provided photos; high-quality listings have clear, detailed images that accurately represent the items.


  1. Compare prices: Look at the prices of similar products in the market to ensure you are getting a good deal. Consider the demand for the products in your target market. High-demand items often translate to better resale opportunities.


These best practices apply to evaluating listings on any online marketplace, not just B-Stock. In some cases, however, a more detailed approach is necessary to optimize your purchase.


Increase Your Margins with BStock Supply Today!


Many businesses, both small resellers and larger enterprises, have successfully sourced products from B-Stock to grow their inventory at lower costs. B-Stock's access to reputable retailers and a wide range of product categories provides significant advantages. So, I can say sourcing products from this platform is worth it.


However, it's essential to conduct thorough research, evaluate listings carefully, and consider all associated costs. When done correctly, sourcing from B-Stock can lead to substantial cost savings and profitable resale opportunities.