Sourcing Products from Wholesale Central

Low product sourcing costs lead to high profit margins. That’s the essence of any business and the reason wholesaling is so popular among retailers.


Wholesaling is similar to arbitrage but with the promise of higher returns since products are sourced directly from manufacturers or distributors and in bulk.


Here’s how it works—You buy items in bulk and resell them individually at a markup, usually three to four times the initial per-item price. Depending on your supplier, you might also get order volume and shipping discounts, which further lower your product sourcing costs.


That being said, a triple or quadruple profit isn’t always guaranteed. In fact, that’s quite an ambitious price point. Your profit will still depend on your chosen niche and platform.


For example, easily obtainable products often attract competition and pricing pressure, making them unsuitable for wholesaling. Sourcing from the wrong marketplace may also affect your earnings.


In this blog, I’ll introduce one of my favorite wholesale platforms—Wholesale Central. I’ll explain why it’s a good place to start your retail journey and walk you through placing your first wholesale order.


I’ll also answer frequently asked questions about the platform and share actionable strategies to skyrocket your reselling business. Let’s dive in!   


How does Wholesale Central work?

Wholesale Central is designed to connect wholesale suppliers with retailers and other businesses looking to purchase products in bulk.


If you’re buying from this platform, all you need to do is browse through various product categories, contact the supplier of your chosen products, and place an order.


You don’t need a middleman to discuss order details. You and the supplier can negotiate terms and complete transactions independently. Wholesale Central only interferes to resolve disputes or address technical issues.


At present, over 385,000 products are listed on Wholesale Central, sourced from over 1,400 independent suppliers and catering to over 500,000 users.


It’s pretty small compared to other marketplaces’ inventory and traffic but that also means the competition is still too low to jack up prices.


Here are examples of product categories available on Wholesale Central:


  • Apparel and Accessories
  • Electronics
  • Health and Beauty
  • Home and Garden
  • Toys and Games
  • Gifts and Crafts
  • Sporting Goods
  • Automotive
  • Office and School Supplies
  • Food and Beverage
  • Pets and Pet Supplies
  • Baby and Children's Products
  • Footwear
  • Luggage and Bags
  • Jewelry and Watches


Who are the sellers on Wholesale Central?


Since Wholesale Central is exclusively for wholesaling, only businesses with large minimum order quantities (MOQs) are permitted to sell on the platform. These include:


  • Manufacturers: Companies that produce and sell products directly to retailers.
  • Wholesalers: Businesses that buy products in bulk from manufacturers and sell them to retailers at a markup.
  • Distributors: Entities that act as intermediaries between manufacturers and retailers.
  • Importers: Businesses that import goods from international markets to sell domestically.
  • Liquidators: Companies that sell off excess inventory, discontinued products, or overstock items at discounted prices.
  • Dropshippers: Suppliers that operate a retail fulfillment method where they don't keep the products they sell in stock.


Unlike platforms like Alibaba, DHGate, and, which focus on Chinese manufacturers, Wholesale Central welcomes suppliers from all over the world. You’ll find suppliers from Asia, North America, Europe, and Latin America on the platform.


Wholesale Central verifies its suppliers to ensure they are legitimate and reliable by inspecting their business credentials, industry reputation, and customer reviews.


Also, buyers are encouraged to request product samples to assess quality before making large purchases. You can even attend trade shows if you want to get a closer look at the suppliers you’re interested in.


How to Source Products from Wholesale Central


Wholesale Central and its suppliers work exclusively with legitimate retailers. To ensure secure transactions, they require specific legal documents, which vary based on the product type, supplier, and location.


  • Business License: This is proof that you are a legitimate business.
  • Resale Certificate (Sales Tax ID): This allows you to purchase goods without paying sales tax, as you intend to resell them.
  • Employer Identification Number (EIN): This is a unique identifier for your business issued by the IRS.
  • Proof of Business Entity (e.g., Articles of Incorporation or a Partnership Agreement): This verifies the legal structure of your business.
  • Bank Account Information: These are details of your business bank account.
  • Credit References: These are referrals from previous collaborators or suppliers.
  • Import/Export Documentation: This allows you to import goods from international suppliers.
  • Product Compliance Certificates: These certify that your products meet specific regulatory standards.
  • Insurance: This covers liability, property, and other risks.
  • Non-Disclosure Agreements (NDAs): These protect confidential information shared between you and the supplier.


You won't need all these documents for every transaction since each supplier has unique requirements. However, having them makes it easier to qualify for sourcing most products on Wholesale Central.


Now, here comes the tedious part—product sourcing. Here’s the process.


  1. Go to Wholesale Central and create an account.
  2. Browse the product categories on the homepage or use the search bar to find specific products or suppliers.
  3. Click on products or supplier listings to see detailed information, including contact details, product descriptions, minimum order quantities, and pricing.
  4. Contact the supplier using the information on their listing or profile. Ask them about pricing, MOQ, shipping costs, payment terms, delivery times, and other crucial aspects of the deal.
  5. Request product samples from suppliers to check their quality before making a bulk purchase. Evaluate the samples for quality, durability, and compliance with your standards.
  6. Negotiate the best prices and terms. Document everything to avoid misunderstandings later.
  7. Once you're happy with the terms, place your order following the supplier's process. This might mean filling out an order form, confirming by email, or using their online ordering system.
  8. Pay using the agreed method: bank transfer, credit card, etc.
  9. Get tracking information from the supplier when your order ships. Monitor the shipment to ensure it arrives on time.

When you receive the shipment, check the goods to ensure they match your order in quality and quantity. If there are issues, contact the supplier immediately to resolve them.


Blunders to Avoid When Using Wholesale Central


Mistakes are a natural part of learning for beginners, but they can be costly. Instead of learning the hard way, let me help you identify and avoid these mistakes as you navigate the platform.


1. Being Too Trusting


One of the biggest mistakes many rookie retailers make is assuming all suppliers are trustworthy. Unfortunately, some scammers are clever enough to trick Wholesale Central’s vetting system. They exist on all platforms. The only way to avoid falling prey to their scheme is by doing your own due diligence—checking reviews and ratings and asking for references.


These same retailers also tend to place large orders without first requesting and evaluating product samples. Again, too much trust can kill your business before it can take off. Always keep in mind, whenever you’re prospecting, that products may not appear the same in person as they do in pictures.


2. Ignoring MOQ


Many products are listed on Wholesale Central at very low prices because an MOQ is required. Often, this is the seller’s prerogative and not included in the system’s filters. This means you may not be notified if your order doesn’t meet the MOQ.


Instead, your order might be canceled midway, and you could lose your payment. To avoid this, always read the listing details, especially the MOQ, before contacting a supplier. Make sure you can meet these requirements without going over your budget.


3. Ignoring the Shipping and Handling Costs


Many retailers make the mistake of setting a budget based solely on the product’s wholesale price. They forget that this price only represents a fraction of the total purchase cost. As a result, they spend more than they initially planned, forcing them to cut costs on other purchases.


Always factor in shipping, handling, and potential customs fees when calculating the total cost. Request detailed shipping quotes from suppliers.


4. Overlooking Compliance and Legal Requirements


Failing to comply with import/export regulations can lead to hefty fines or even lawsuits. For example, you might unknowingly buy and resell counterfeit branded apparel. Not only will you face lengthy and costly legal battles, but it will also tarnish your reputation, which is almost impossible to restore.


Ensure that the products you’re ordering meet all relevant legal and compliance requirements for your market. Request necessary documentation and certifications from suppliers.


My Secrets to Negotiating the Best Deals on Wholesale Central


Let me share a few tricks that help me nab the best prices on Wholesale Central. These tricks are effective whether you're a beginner making your first purchase or a regular buyer struggling to haggle for discounts.


The first thing I do when I find a product I like is research market prices. Knowing the product’s market value gives me a clear benchmark. Then, I check the supplier’s background, particularly their pricing structure. This way, I’ll know how low they usually go when sweetening their deals.


Once communication with the supplier is established, I start building a rapport. I choose my words carefully to avoid giving the impression that I’m only looking for a one-time purchase. In my experience, suppliers are often more willing to negotiate better terms for repeat business.


When the price comes up, I immediately make an offer, backed by data to show the supplier I've done my research. I then negotiate for favorable payment terms, such as extended payment periods or discounts for early payments.


If the MOQ is too high, I ask for a smaller quantity to test the market before committing to a large purchase. I also try to negotiate for free or discounted shipping, especially for bulk orders.


If I sense that the seller is playing hardball, I surreptitiously mention quotes or offers from other suppliers to throw them off. I even propose bundling different products for a better overall deal.


Another thing—I don’t get too worked up trying to have my way. If the deal doesn’t meet my needs, I’m always ready to walk away. This attitude also shows the supplier I’m serious about getting the best terms.


Elevate Your Retail Business Today! Source Your Products from Wholesale Central


Managing a retail business is no simple feat. However, the job gets easier if you know a safe and reliable place to source your products. At Wholesale Central, you can find trustworthy suppliers with enough inventory to meet your retail needs. All it takes to secure the best deals is understanding wholesale market prices and negotiating terms.


Research your products, check the supplier’s background, and don’t hesitate to ask for samples. Building a rapport with suppliers and being ready to walk away if terms aren’t favorable can also give you an edge. Following these strategies can help you maximize your profits and grow your business on Wholesale Central.