Which is Right for Your Business: Amazon FBA or FBM?

Which is Right for Your Business: Amazon FBA or FBM?

In e-commerce, Amazon offers two fulfillment options: Amazon FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant). Each method has its pros and cons, and choosing the right one is crucial for Amazon sellers.

In this, we will take a look at the differences between Amazon's Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). We will look at the advantages and disadvantages of each choice, as well as essential factors to consider when making a selection for your business.

What is the difference between Amazon FBA and FBM?

What is Amazon FBA?

Amazon FBA is a convenient fulfillment method offered to sellers on the platform. With FBA, sellers store their products in Amazon's fulfillment centers, and when a customer places an order, Amazon handles the entire shipping process on behalf of the seller. This means Amazon takes care of picking, packing, and delivering the product directly to the customer. 

What is Amazon FBM?

FBM, which stands for Fulfillment By Merchant, is an alternative to Amazon FBA. With FMB, the seller takes on full responsibility for the fulfillment process, which includes storing inventory, packing orders, and handling shipping to customers. Unlike FBA, FBM does not provide the advantage of prime eligibility. 

Pros and Cons of Amazon FBA (Fulfillment by Amazon)

Advantages of Amazon FBA

Prime Eligibility - FBA items are qualified for Prime membership on Amazon, which may significantly improve sales due to Prime members' fast and free shipping benefits.

Customer Service at Amazon - Amazon manages queries from customers, returns, and refunds, leaving sellers from these duties.

Buy Box Advantage - FBA products are usually more likely to win the Buy Box, resulting in increased visibility and sales.

Disadvantages of Amazon FBA

Fees for Storage and Fulfillment - FBA pays storage and shipping fees, which can eat into business profits, especially for low-margin goods.

Storage Restrictions - Amazon may impose limits on the number of items you can send to their warehouses, which will decrease sales.

Pros and Cons of FBM (Fulfillment By Merchant)

Advantages of FBM

Cost Control - FBM gives sellers greater control over their production costs, making it ideal for products with relatively small profit margins.

Flexibility - Without demanding inventory limits, sellers can quickly adapt their inventory levels in accordance with changes in demand.

Disadvantages of FBM

Ineligibility for Prime - FBM products are not qualified for Prime benefits which may result in lower conversion rates.

Customer Service Duties - Sellers are responsible for handling all customer inquiries, returns, and refunds.

Which Option Is Right For You?

For small and emerging sellers - FBM is a wonderful substitute for those just getting started because of its low cost and inventory control.

Veteran Sellers - Established sellers with greater sales volumes and a desire to expand their reach may benefit more from FBA's Prime eligibility and Buy Box advantage.

Seasonal Sellers - FBM may be better for seasonal merchants who experience changes in demand and want to maintain inventory control.

Oversized or Customized Items - FBM is perfect for sellers who manufacture goods that require special delivery or are big, as FBA may charge extra fees for such items.

You should go for FBM if;

  • You wish for greater authority over your customers.
  • You have established great customer service processes.
  • The items you sell are big or weighty.
  • You may decrease the costs related to fulfilling your own goods.

You should go for FBA if;

  • The items you provide are tiny and light.
  • You're definitely comfortable with giving up authority over your customers to Amazon.
  • You lack sufficient logistics in place.
  • Your expenses would be higher if you fulfilled your own products.

Key Factors to Consider When Choosing Between FBA and FBM

Fulfillment Cost - Consider your product's size, weight, and sales volume when comparing shipping choices. FBA may be more cost-effective for smaller, higher-margin products, while FBM may be appropriate for bigger, lower-margin items.

Control over Inventory - FBM provides greater inventory control, which makes it easier to adapt to moves in demand. If you want hands-on control of your items, FBM may be the ideal option.

Shipping Speed and Prime Eligibility - If quick distribution and access to Prime customers are critical for your business, FBA is the way to go. But for sellers with uncommon delivery choices or worldwide reach, FBM may be a better option.

Consumer Assistance - Consider how well you're able to manage customer service jobs. If you'd prefer to outsource this duty to Amazon, FBA might be a better fit, but if you take pride in delivering customized services, FBM allows you to keep that control.

Combining FBA and FBM: Multi-Channel Fulfillment

What is Multi-Channel Fulfillment?

Multi-Channel Fulfillment is a versatile solution that empowers sellers to fulfill orders from external sources beyond Amazon's platform. By leveraging their FBA inventory, sellers can efficiently handle orders from various channels, extending their reach and enhancing customer satisfaction.

Advantages of Multi-Channel Fulfillment

This option grants sellers the ability to present their products on multiple platforms while still benefiting from the efficiency of Amazon's well-established fulfillment network. By leveraging Amazon's capabilities, sellers can effectively manage inventory, streamline shipping processes, and ensure prompt and reliable delivery to customers across different channels. 

Tips for Success with FBA or FBM

Optimizing Goods Listings - Craft interesting item names, accurate descriptions, and excellent images to attract buyers and enhance rankings.

Inventory Management - Assess the rate of sales and change inventory levels to avoid shortages and overstock.

Offering Great Customer Service - Respond to client concerns quickly, effectively handle returns, and work to exceed customer expectations.

In the flourishing world of Amazon sellers, choosing between Amazon FBA and FBM is critical for your e-commerce business. To make an informed decision, consider your product, sales, and shipping preferences. FBA and FBM have certain advantages; some sellers combine them with Multi-Channel Fulfillment. Don't forget to continuously improve your product listings and provide excellent customer service to succeed in the Amazon marketplace.


Is it advisable to use FBA or FBM?

The decision between FBA and FBM is based on your specific business requirements. Before making a decision, consider issues such as fulfillment cost, inventory control, shipment speed, and customer service.

Is switching between FBA and FBM possible?

Yes, sellers may switch between FBA and FBM as needed. However, it is critical to carefully plan and manage the transition.

How are FBA and FBM fees determined?

FBA fees cover storage, fulfillment, and referral fees, while shipping costs and any other services provided determine FBM fees.

Do I have to be eligible for Prime to use FBA?

Yes, FBA goods are immediately accepted into Amazon Prime, providing customers fast and free shipping.

Can I fulfill international orders using FBM?

Yes, FBM allows sellers to fulfill orders from international customers, expanding their global reach.

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