With impressive and formidable experience in eCommerce and online marketing since the 1990s, Tom Funk has written several books to share his experience and knowledge.
In this book, Tom focuses on the different techniques to effectively promote your business to platforms like Facebook and Twitter. The power of social media is also discussed in the book, where Tom enumerates the different findings studies have collected through the years.
As you go further into the book, you will gain a lot of valuable information on how to plan your social media program, establish a budget, the different advocacies involved, and more.
Needless to say, Tom has laid out probably everything you need to know before you can start—or improve—your social media programs in this book.
Learn more HERE.