Equipping businesses with real-time insights on who exactly is viewing their websites, Quantcast provides relevant information to help you increase customer engagement.
Contents of the Article:
- What is Quantcast?
- How does Quantcast work?
What is Quantcast?
Quantcast is a global advertising company that helps businesses know and understand their customers more through user demographics, psychographics, and other analytical data. Catering to website owners, advertisers, and publishers, Quantcast also determines buyer behaviors, preferences, and more. Furthermore, Quantcast claims to value transparency and trust among its users.
How does Quantcast work?
Advertising with Quantcast will mean:
Finding your audience
Quantcast will provide you with information that will significantly influence your future decisions, such as the websites your customer visits, the keywords they search, and even their purchase habits.
Increase in conversions
Once you understand your customers' behaviors, you can make accurate predictions and thus encourage buyers to make purchases.
Controlling your growth
Since Quantcast values transparency, it will give you access to real-time data regarding your campaigns and audience.