Contents of the Article: 


  • What is MozBar?
  • How does MozBar work? 

What is MozBar?



With over 500,000 downloads, MozBar is an all-in-one SEO toolbar that allows you to perform custom searches, access essential metrics, and more. It is a Chrome Extension you can install for free and use to get link metrics instantly. Furthermore, MozBar also has features that will help you create search profiles, highlight page links, and run optimized reports.

How does MozBar work? 


To sign up, you need to create a Moz profile by filling in your email, display name, and password. Once you have accomplished that, you can proceed to enter your company’s information—this includes its size and industry. Following this, input your payment information. 

Now that you have all your information sorted, follow the steps below: 


  1. Log into your Mozbar account 
  2. Create a free Moz community account 
  3. In your browser settings, check if you have enabled through your browser settings. 


After following the three steps above, you are free to enjoy the following features: 


  • Mozbar Metrics: customize MozBar Metrics through the settings. 
  • Search Profiles: create profiles to enable custom searches by engine, city, region, or country. 
  • Link Analysis: The Link Explorer tool will help you have an overview of the Domain Authority, Linking Domains, Inbound Links, and Ranking Keywords. 
  • Page Analysis: MozBar will give you access to your page’s elements, general attributes, markup, and more. 
  • Highlight Links: Through the pencil tool, you are able to highlight specific words on a page and classify links to followed, no-followed, external, or internal.
  • Page Optimization: Enter your chosen keyword, and you will receive some suggestions and page optimization factors. 

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