No matter how well-designed, well-organized, or well-built your website is, if it doesn't get enough visitors, it's pointless to have it!
People still argue, and it's even a hot topic, about whether you get better results from Organic Traffic or Paid Traffic. Given that the two of them are working toward the same goal, which of these options will be more helpful for the business you run?
You should always keep in mind that organic traffic and paid traffic use different ways to sell, and each one has its own pros and cons.
If you want to market your business, you'll probably use a mix of paid and organic traffic, but honestly, it's best to focus on one or the other when starting out or developing your strategy for advertising.
For entrepreneurs with limited budgets, it can be hard to decide between organic traffic and paid traffic.
The question is, Which one?
In this brief blog post, let's see Which is Better For Your Digital Marketing Strategy; Organic Traffic or Paid Traffic? as well as their respective uses.
Organic Traffic means;
When people visit your website, either directly (by typing in your URL) or indirectly (by clicking on one of your social media profiles), you are said to have received Organic Traffic.
53% of online traffic is organic, And every second, Google handles around 70,000 searches.
Even though organic traffic is free traffic that you haven't paid for, it takes a lot of work to get a steady flow of it.
In fact, over 90% of all websites get an average of zero hits each month. And 5% get less than ten visits each month. It will take either time, money, or both to get desirable levels of organic traffic.
Organic traffic makes up as much as 53.3% of all the traffic you get, so it's important for a number of reasons.
Reminder; Just because you have a website doesn't mean you will rank well for your best search term.
Organic Traffic's Pros and Cons
Like paid traffic, organic traffic can also increase your website's rating. While that's true, using this online traffic can be tricky.
Pros; The ROI on organic traffic is typically rather good.
Cons; It is tough to foresee how your actions will turn out.
Perks of Having Organic Traffic
Search engines drive organic traffic. If you stay high in search engines, you can easily reach your goals. See below for more reasons.
Increase ROI - After optimizing your site for search engines, you may increase organic traffic and ROI. More traffic, more sales. Many businesses have found that SEO is a powerful technique to increase traffic and sales.
Free Access - SEO is the easiest way to increase traffic without spending much. Several free SEO solutions help boost organic traffic. So use free SEO to increase traffic.
Credibility improves - After SEO optimization, you can enhance your site's trustworthiness. If you consistently rank on the first page of traffic, your audience sees you as trustworthy and competent.
Note; Getting people to follow you and interact with you on social media is another way to get free traffic. To be honest, though, this is a totally different plan that needs its own blog.
The Right Time to Prioritize Organic traffic is when you are ready to put in the work upfront and play for the long run. Google's hidden and unpredictable algorithm can make SEO hard and tiring, but if you are ready to deal with it, you can get a lot out of it.
The Right Time to Prioritize Paid Traffic is when paid traffic is a great way to "shortcut" your results, even if it's just for a short time. Since SEO takes time, it's worth it to spend money on Google Ads, especially if, as shown above, you use the data to improve your SEO.
Paid Traffic means;
Paid traffic is any click to your site that came from an advertisement that you paid for. This could include paid search, ads on social media, banner ads, partner marketing, and any other way you pay to be seen.
Most of these types of traffic might require you to pay per click or per impression. With affiliate marketing, you usually only pay when there is a sale.
Paid Traffic's Pros and Cons
It's true that buying traffic has major drawbacks, but it's also true that it's not very cost-effective for promoting your website.
Pros; Most paid traffic ads show up on the first search engine results pages (SERPs).
Cons; It may end up being quite expensive.
Perks of Having Paid Traffic
Paid search traffic generation is another possible option, but only if you have the resources to dedicate your time to it.
Quality leads attract - Quality leads are a big benefit of paid search. Paid traffic seekers know what they want and how to get it. If you want quality leads, paid traffic can enhance your business's conversions.
Get a quick result - Paid search can create traffic quickly. Paid advertising helps increase traffic. If you want your business to rank higher, it's easy.
Note; All you have to do to get traffic from Google, Facebook, or other paid sources is run some paid ads on one of these platforms.
Both have a large selection of paid ads. You can run display ads, search engine ads, and more on Google.
Which is more effective for making sales: Organic or Paid traffic?
Organic searches are 8.5 times more likely to be clicked than paid searches. As a result, businesses seeking more visitors should aim for page one of the SERPs.
Organic traffic has a lower cost per lead. Some studies reveal that purchased traffic leads cost twice as much as organic ones.
Even though PPC conversion rates are higher, you'll pay more for leads over time.
What If I Mix Organic Traffic and Paid Traffic Together?
Why not? Paid and organic traffic are both powerful methods on their own, but it's important to remember that, with the right budget and resources, they can do wonders when used together.
Paid and organic traffic strategies can be used together to boost your brand and solutions in the short run. When you use both plans, you get the best of both worlds. Paid media lets you contact and engage your audience faster, while organic media lets you build a strong and long-lasting presence.
Now that you know how each one works and when to use it, you can make the right choice and avoid any problems.
It's important for every advertiser or website owner to know the difference between direct traffic and organic traffic. The choice between free and paid traffic is not an easy one. Each choice will always have pros and cons. You have to try both to find out which one works best for you.
We hope that this blog post helped you see some of the main differences between the two and gave you some background. Don't hesitate to browse and get in touch with selleruniverse.com for more engaging and interesting blog topics about e-commerce and businesses, and don’t forget to subscribe to our newsletter.
Why is organic search traffic engine advertising better than paid search engine advertising?
One of the best things about organic traffic is that it doesn't cost much. Organic search traffic, on the other hand, is free and, with the right SEO, can bring long-term benefits. People also tend to trust organic search results more than paid search results.